Concept & Planning
Define your creative direction with a concise mood board. Share references, color palettes, and locations early so everyone understands the story and the standards for a safe, professional environment.
Wardrobe & Styling
Choose outfits that support the concept while remaining comfortable and appropriate. Prioritize fit, mobility, and materials that photograph well. Keep the hero pieces—like jackets, dresses, or footwear—clearly in focus.
Consent, Comfort & Boundaries
Before the shoot, confirm expectations, poses, and any limits in writing. Encourage performers and crew to speak up at any time. Consent is continuous—check in often and honor a pause or stop immediately.
On-Set Communication
Use clear, respectful language. Share the shot list and timeline, and keep a visible schedule. Establish a private space for wardrobe changes and provide water and breaks to maintain energy and morale.
Posing & Direction
Offer gentle, specific guidance—demonstrate posture, hand placement, and angles. Celebrate natural expressions and comfortable poses that highlight confidence and authenticity.
Lighting, Composition & Detail
Shape your subject with soft key light and clean fill. Use leading lines and negative space to draw attention to design details. Keep backgrounds simple so the subject remains the hero of the frame.
Post-Production & Delivery
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Retouch lightly to preserve true textures and tones. Deliver organized galleries with web-ready and print-ready files, plus clear licenses and usage terms for stress-free publishing.
Professional Standards
Model releases, safety briefings, and respectful collaboration are non-negotiable. When trust, clarity, and consent lead the process, the images speak with confidence—and everyone leaves the set proud of the work.